Recipe Roundups – Anne Cullen

As editorial manager at Walmart.com I curated and wrote food and recipe roundup articles. These incorporated a blend of brand-owned recipes and supplier-contributed recipes. My strategy for writing these was to enhance brand value by bringing in a little tip or idea not already in the recipes and making sure the article was rich in SEO keywords. This type of roundup/recap piece is common among recipe content publications and the format allows readers to get inspired with a selection of recipe ideas they might respond to, but not too many. (Analysis paralysis = real.)