Created and produced this homemade lemonade guide with a group of talented professionals (Art Director, Photographer, Food Stylist, and Photo Producer). Its creation was my solution to the growing inquiries about spring and summer beverage content that was fully owned. One could say people were thirsty for it!
An important part of the shoot preparation was making sure the these images would have lasting value and utility. Choices in the glassware used were either exclusive brands or evergreen best-sellers.
Article: How to Make Homemade Lemonade 6 Ways
Published: Walmart.com, May 2017
Roles
- Editorial Manager
- Writer
- Recipe Developer
- Prop Wrangler
Creative
How-to Article
Instagram Posts
The food photography from this project was utilized in assets on both social media and ecommerce website.
