Developed kid-friendly DIY craft project for Easter to be used on web and social channels. Project highlighted crafting supply SKUs (fleece fabric, sewing tools and notions), category driver Easter candy and other cross-category seasonal items. Designed Walmart branded printable template to promote engagement and guarantee successful craft creation.
Article: How to Make an Adorable Stuffed Chocolate Bunny Easter Candy Holder
Published: Walmart.com, April 2019
Role
- Editorial Manager
- Writer (Article)
- Craft Stylist
Creative
How-to Article
Instagram Stories
Instagram Post
All photography by Justin Ramsay for Walmart