For the holidays, I developed five slime recipes using a key product for the season, an Elmer’s Slime kit. The project goal was to demonstrate the variety, creativity, and fun of slime through this kit, with just a few extras that could be bought on the retailer’s site. This project showed this holiday hero product as a value to customers while appealing to an adult sense of whimsy. As much as possible, I wanted to elevate slime recipes, to inspire the parents as well as the kids.
Article: DIY Holiday Slime: 5 Gooey & Giftable Ideas
Published: Walmart.com, December 2018
Role
- Editorial Manager
- Writer (Article copy)
- Craft Stylist
Creative
How-to Article
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All photography by Justin Ramsay for Walmart