Produced and created a no-carve pumpkin Halloween craft project to be used on web and social channels. No carve pumpkin ideas are always popular during the Halloween season, and the Editorial team had done a few stories before, so the topic needed a fresh spin. We decided to take that literally, by using fresh pumpkins (even though as all craft stylists know, finding real pumpkins in August is exceedingly difficult.) Business wanted to highlight craft paint and creative needed to use lifestyle photography based on new imagery guidelines.
I strategized a 3-layer plaid pumpkin painting method that I hoped would demystify how to paint a pumpkin to look plaid. We didn’t want the results to seem too precious or perfect but be a fun activity for families. I recruited some crafty coworkers to help paint prop pumpkins ahead of time to test out the method.
Article: How to Paint Plaid Pumpkins
Published: Walmart.com, October 2018
Role
- Editorial Manager
- Writer (Article copy)
- Craft Stylist
Creative
How-to Article
Instagram Post
Instagram Stories
All photography by Justin Ramsay for Walmart