Developed sewing craft how-to incorporating faux fur by the yard and the seasonal style trend for winter, buffalo plaid. Incorporated featured products (sewing machine and sewing accessory kit) in the prop styling. The monogramming was a solution to a specific challenge the retailer had. We didn’t want the project to compete with or be priced higher than faux fur throws already for sale on the website. There had to be something unique that could differentiate this craft project from a ready-made consumer product. That is where the monogram idea came in. The M was chosen for its popularity, but the letter also offered visual flexibility if the image needed to be flipped.
Article: DIY Faux Fur & Buffalo Plaid Throw Blanket How-To
Published: Walmart.com, January 2019
Role
- Editorial Manager
- Writer (Article copy)
- Craft Stylist
Creative
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All photography by Justin Ramsay for Walmart