Developed a beginner macramé DIY home décor craft project to be used on web and social channels. The business challenge was to feature a specific yarn/cord product SKU and bring the trendy boho macramé home décor trend back to the craft department. The creative challenge was to explain and visually show how to tie a simple macramé knot, which I did by referencing friendship bracelets as a similar technique. Secondary challenge was to make sure the result of the craft was different than other macramé home décor featured on the retail site.
Article: Get Knotty: Craft This Beginner-Level Macrame Wall Hanging
Published: Walmart.com, May 2019
Role
- Editorial Manager
- Writer (Article copy)
- Craft Stylist
Creative
How-to Article
Instagram Stories
All photography by Justin Ramsay for Walmart